Sustainability

How do I manage and share my data, how can I analyze it? These are not new questions. But how can I accomplish these tasks under the assumption that I retain full sovereignty over this data on the one hand, but on the other hand build data spaces on a federated architecture approach?

Data is promised to be the next big business (e.g., Wall 2019, Gartner 2018a). Investment banks, analysts and consultants further feed the frenzy with big revenue forecasts. In terms of data monetization opportunities, consultants McKinsey & Company estimate that car-generated data alone will be worth between US$450 billion and US$750 billion by 2030, less than two vehicle generations away (McKinsey 2016). Consumer data is already a big business today. Google and Facebook live off the data that users create on their platforms. Almost all their revenue is from advertising, selling “eyeballs” and user engagement to advertisers.