Ad targeting

Targeted marketing refers to a type of marketing, encompassing internet marketing, which aims to reach a specific audience exhibiting particular characteristics, depending on the product or individual being advertised.

Plummer, Joe; Rappaport, Steve; Hall, Taddy (2007-04-11). The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (1 ed.). John Wiley & Sons. ISBN 9780470051054.